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When women stop putting themselves last, everything changes.
For the woman ready to reclaim herself. For the company ready to invest in her
When women stop putting themselves last, everything changes.
For the woman ready to reclaim herself. For the company ready to invest in her.
By nurturing oneself, one gains the strength to excel in all aspects of life.
Who I am
I'm Haamacha.
Two decades in fashion. A boutique in New York. A divorce. Two daughters. A move across the world.
Somewhere in all of it, I realized something, women are exhausted from giving everything to everyone but themselves.
I know because I lived it.
That's why I created the Art of Self-Prioritization.
I help women who feel stuck, guilty, and lost, find their way back to themselves so they can stop running on empty and start building the life they actually want.
The work I do
One philosophy. Two places it shows up.
For Women
Private 1:1 Coaching For The Woman Who's Ready To Stop Waiting.
You're not lazy, you're not lacking the idea, the skill, or the drive. You've been giving your best energy to everyone else and your own goal keeps getting pushed to tomorrow.
Three months. A clear plan. Someone who won't
let you off the hook.
- Your business idea, career restart, or income goal has been "almost ready" for too long
- 6 private sessions over 3 months -direct, practical, focused entirely on your goal
- A personal action plan + voice-note accountability between calls
- Built from lived experience: moving countries, rebuilding a career, raising children alone, starting over
For Companies
Keynotes & workshops that actually move the needle on women's well-being and retention.
The women in your organization are the ones holding everything together, and they're the most at risk of burning out and leaving. I work with leadership teams and HR partners to deliver keynotes and workshops that give women practical tools for prioritizing themselves, without losing their ambition.
- Keynotes for conferences, summits, and events
- Moderated Discussions
- Half-Day and multi-session workshops on self-prioritization, boundaries, confidence, and navigating pivots
- Custom women's leadership programs
The work
The Art of
Self-Prioritization
Why I built it, and what it actually means.
I built this work because I lived the cost of not having it. After two decades in fashion, closing a business I'd poured myself into, moving countries with young daughters, and rebuilding a life — I understood, in my body, that the cultural script women inherit (give first, give more, give until you're empty) isn't just exhausting, It's a public health issue. Nearly 80% of autoimmune diseases affect women. That isn't an accident.
The Art of Self-Prioritization is the practice of redirecting the energy you habitually pour into everyone else, your team, your kids, your partner, your customers back into the life you want to actually live. It's not selfishness. It's not girlboss productivity. It's a mindset, a set of boundaries, and a framework you can run your decisions through, so you stop disappearing inside your own life.
Over the years of coaching and teaching, the work has organized itself into six pillars. I teach them to women 1:1, in workshops, and on corporate stages.
The Art of Self‑Prioritization Framework
The method I use with every woman I coach and every team I train.
Own Your Journey
Make peace with where you are. Make honest, intentional decisions about where you go next.
Enhanced Confidence
Step into your power with boldness. Articulate, out loud, what you actually want.
Boundaries That Empower
Say yes to yourself first. Set the boundaries that protect your energy and your direction.
Build Resilience
Develop the practical tools and mindset shifts that keep growth sustainable, not performative.
Stay Grounded and Motivated
Integrate gratitude and rhythm as grounding forces, so momentum doesn't cost you peace.
Grow Together
Recognize that prioritizing yourself is what lets you show up fully for the people who need you.
Why coaching?
Because insight isn't the hard part. Implementation is.
Most women I meet don't have an insight problem. They know they're overextended. They know their boundaries are weak, and they've read the books. What they don't have is a structure, a mirror, and a witness. Someone asking the right question at the right moment, and holding them accountable to the version of themselves they already know they want to become.
That's what coaching is, done well. It's not advice. It's not therapy. It's a partnership that turns what you already know into how you actually live. For women in transition — a role change, a divorce, a launch, an empty nest, a reinvention — a coach can compress years of trial-and-error into months of deliberate movement.
Curious whether coaching is the right next step?
You’ve read the words. You’ve felt the pull.
Now it’s time to decide. Will you keep navigating this alone,
or step into guided support designed for you?
Results
The impact, in numbers
"Clients consistently describe the work as 'life-changing,' 'validating,' and 'exactly what I needed.'"
Milano Event: Details
Testimonials
What women say after the work
- Date: Tuesday, May 14th
- Location: Milano
- Time: 19:00 - 21:00PM (CET)
- Duration: 2 Hours
- Investment: 75 Euro
Meet Your Coach!
Haamacha
Today, my workshops and coaching support women's well-being, leadership, and purpose in personal and professional spaces. Clients describe the work as "life-changing," "validating," and "exactly what I needed to experience."
Before coaching, I spent over two decades in the fashion industry across corporate, sales, and team leadership and launched Theory of Gaia, my NYC boutique rooted in women's empowerment. Closing that chapter, moving to Milan, and rebuilding life as a single mother is how I learned, firsthand, that real change begins the moment you start prioritizing yourself.
Certified Life & Purpose Coach (Jay Shetty) and Teen Well-being Coach (Yale), and the creator of the Living in Power workshop. I blend mindset tools, boundary-setting, and bold action to guide women through major transitions without guilt.
Join The Art of Self-Prioritization Newsletter
Your free guide: 7 Ways to Reclaim Yourself without guilt
Weekly essays on the art of putting yourself first without guilt, without performance.
Every week, I send one letter: a reflection, a reframe, or a practice rooted in the Art of Self-Prioritization. Just real writing from me to you, for the woman who's ready to stop postponing her own life.